Powerful Value Propositions: How to optimize this critical marketing element -- and lift results

Summary: Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Think you've got a powerful value proposition? Let's put it to the test. Our recent Landing Page Optimization Workshop reaffirmed that marketers still need a lot of help with this -- so here it is. During this free, interactive Web Clinic, we will: - Explore why value propositions are so vital to your results - Review real examples of what does and doesn't work - Provide a worksheet to help improve your value proposition - Address your specific questions in a Q&A session Your value proposition is one of the most critical factors for improving your marketing efforts, regardless of channel. The takeaways from this clinic can substantially boost your ROI.