Special Clinic: B2B Landing Pages (Live Optimization)




MarketingExperiments.com Web Clinic Podcasts show

Summary: Special Guest: - Brian Carroll, CEO, InTouch Presenters: - The MarketingExperiments Team * * * * * * * * * * * * * * * * * * * * * B2B marketers: Now it's your turn ... Our special guest, lead-gen and B2B expert Brian Carroll, will join the MarketingExperiments team for a clinic dedicated to live optimization of B2B landing pages. For this clinic, the selected pages will also become contestants in an interactive competition -- where our live audience votes will choose the grand prize winner. Runners-up and audience participants will also be eligible for prizes. To enter the contest, include your landing page information when you sign up for the clinic. (Note: You may still participate without entering the contest.) Since our B2C clinic had "Optimization Idol" overtones, with this session we'll be testing an "Optimizing with the Stars" model. So, are you ready to rhumba, optimization style?