Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: The consumer and retail sectors are being revolutionized by the internet, and private equity investors that can bring the capital and cultural required to internet-enable their consumer-facing portfolio companies will win big. In this program - the last in a four-part Privcap series on private equity success in the consumer sector - Michael J. Grossman, Principal at McGladrey, Joan McCabe, Managing Partner ofBrynwood Partners and Timothy Mayhew, Managing Director at Fenway Partners, explain the importance of an internet strategy in the consmer sector and why, as Mayhew puts it, "If you're not focused on it you're dead." Topics include: how brands are being shaped entirely by social media activity, winning over customers by “reducing the friction” of their online shopping experiences, mining data to improve operations, why bricks-and-mortar sales still matter, and how GPs perform due diligence into internet strategy. The first segment in this series is "Investing in Consumer Success." The second segement is "How Fenway Saw Success With 1-800 CONTACTS." The third is "Brynwood's Zestfully Good Deal." The program also includes an expert Q8A with Michael J. Grossman of McGladrey, the sponsor of this video series. Registered users of Privcap may access this 20-minute, chaptered video program, full transcript, audio-only version, as well as Privcap’s entire archive of thought-leadership content. Register here – it’s free and quick
