Summary: Blogs are now a key element of any Internet marketing presence. This podcast outlines strategies and methods for creating dynamic content on the Web with a blog for your company. Why is blogging important for your businesses? Blogging can be used for entertainment or news and can establish you as an authority on your industry. Writing content is one of the best things you can do for your business. Search Engines: Google loves content! Blogs are search-engine magnets and serve to create cross links from your main site back to your blog and vice-versa. Better Results: Users convert based on content. Add value to your customers via great content. Action items Go set-up a blog with WordPress or Blogger or on your own site Commit to writing lots of content and/or pointing to interesting Web-based resources Develop a community Add content every week and assign someone (or multiple someone's) to creating new content on a regular basis
