Summary: Website marketing should have very strong ROI and Websites are investments. In this podcast we will explain how this process works. Your Website is an Investment, how much should it cost? Build a Website: $5-20,000 Market and maintain a Website $500-$1000+ a month Every dollar should be tracked and return measured You should see significant return or ROI The key is in how you establish and define return? Conversion Strategy Defines Return Leads, sales, email subscribers and more Consider referrals, branding and competitors Small changes greatly impact Website ROI Must Have Web Stats – Google Analytics and Goals Unique visitors Bounce rate Pages visited Traffic sources Time on site Conversions Goals and funnels Action Plan: Set strategic conversions and offers Set-up Google Analytics to measure those conversions Build accountability through staff, external consultants and in meetings Set conversion goals and run numbers Expect a return and make it happen
