Summary: (http://www.virtualbusinesslifestyle.com/wp-content/uploads/2010/06/arielle-scott.jpg) Entrepreneurial mindset is more abundant nowadays than ever before. The 'youth' of today (just saying that, in that tone makes me feel old...!) literally have the world at their feet - and more importantly, their finger tips. The way that entrepreneurial lifestyles are created and manifested today is waaaaaay different to the good old days of setting up a lemonade stand, or selling cup cakes at a local fair. Today's podcast features one such entrepreneur. Arielle Scott - The Youth Digital Strategist (love this title!). I came across Arielle's latest and greatest project, GenJuice.com through a mutual online friend - Tony Ruiz, who I interviewed a while back for the podcast (click here to listen). Her quirky, fun attitude is a breath of fresh air. Her outlook on business and life is more than just inspirational and the fact that she woke up as the sun was rising, to sit with me for a while via Skype impressed me, I have to say. I mean, who am I to wake up early for, right!??! Within the content of our chat we discuss: * The first company she started, at just 18 years old * The reasons why she is inspired to work with young entrepreneurs * How a group of young branders meeting for fun became part of the GenJuice movement * The upcoming GenJuice US Tour * How her GenJuice partners are living to get close to the lifestyle they truly desire * So, so much more cool stuff...! It's conversations like this one that I really enjoy bringing to you guys. They are rare. Smart, eager to get going and incredibly ambitious, Arielle and the rest of her GenJuice team are definitely on to something here. The concept behind the movement is one thing on its own - but, going on a TOUR of the US and 'bringing it to the people' is a whole different ball game. I'm very happy to be supporting Arielle's vision here, and I wish the GenJuice crowd all the best, and sincerely hope that I do end up in LA towards the end of the tour so I can be a part of the finale!
