Partner Perspective Podcast: Interview with Steve Barone & Dave Glenn from Creative Breakthroughs

Summary: Creative Breakthroughs, Inc. (CBI) a Symantec Platinum and National partner has grown its bottom line by consolidating on eight vendors—including Symantec—and gaining deep expertise in those partners' technologies. CBI sells bundles of Symantec solutions to customers, allowing them to leverage discounts for larger purchases—and getting a bigger share of their software budget in the process. One recent transaction that started out as a purchase of a single solution turned into a bundle worth eight times as much as the original deal.