Summary: Brand awareness is the reason why people opt for McDonalds over the plaza burger joint, and why others choose Gucci rather than generic. Brand awareness has the ability to impart desire and perceived value to a product or service, creating fans and big sale volumes. When it comes to events, products or services, building your brand is often overlooked in the penny pinching practices of many trying to build a business in a competitive world. The thing is, building your brand can start with inexpensive strategies. Join us as my guest Dickie Lue, Managing Partner with Random Media Marketing Solutions offers some affordable strategies for the start-up small business.
