Summary: Guest: David Cannon Title: President, itSMF USA Board. Co-author, Service Operation book for ITIL v3. ITSM Practice Principal, HP Guest: John Foley Title: Director â IT Governance, Alcatel-Lucent IT Services Management (ITSM) started as a set of best practices to deliver better IT. However, the execution touches almost every area of business. Isn't it time that we exploit ITSM's potential beyond IT?