Summary: Guest: Kevin M. Larson Title: VP and Chief Information Officer, AAR Corp. What are the secrets for gaining unswerving customer loyalty? ...A good product or service that provides good value for time/money! ...building personal relationship with the customer! ...resolving customer complaints quickly! ...open and frequent communication with customers to be sure they are happy and stay that way! ...Now, a quick poll: Are we leveraging IT to do enough of all of the above, in order to gain True Blue customers, both âinternallyâ and âexternallyâ?<br>
