Summary: Guest: Clint D. Gibler Title: Senior Vice President and CIO - Information Services, Western & Southern Financial Group Guest: Jeff Peterson Title: Vice President and Chief Information Officer, Amway There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldnât it be able to help on these factors and improve brand positioning? How can IT help grow the brand?
