Summary: (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/business-podcasts/), we talked about: * Lee Odden - author of 'Optimize - How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing * The importance of optimizing your content * When optimizing, where do you start? * What persona's do you own? * Identifying your best and worst customers * Testing your sales cycle * Educate, don't sell * Keyword research and toilet paper * Why do customers buy your product or service? * The importance of keywords * Optimizing for the right keywords * The top five things your company can do today * Don't hire the snake oils salesperson. Press the 'PLAY' button to listen to Entrepreneur Addiction 37: We're #1 in the #2 Business
