Summary: (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/business-podcasts/), we talked about: * Stephen Key - Author of 'One Simple Idea - Turn your dreams into a licensing goldmine while letting others do the work for you. * Being the idea person and getting it to market quickly * Improving existing products, perceived ownership, provisional patents * Always sell the benefits * Outsmarting Procter & Gamble * Michael Jordan wall ball and improving on existing products * Open innovation * The five questions, the ten steps, and be a consumer * Choosing your lifestyle and take part in 'the new rich' * Getting inside the head of Stephen Key * Submissions and rejection letter as motivation * The one sentence wow factor Press the 'PLAY' button to listen to Entrepreneur Addiction 40: One Simple Idea
