Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: Zest soap and VO5 shampoo were orphaned brands before they were acquired and given new life by private equity firm Brynwood Partners. As told by Brynwood's Joan McCabe, the revitalization of these brands included a focused WalMart strategy as well as a NASCAR sponsorship (with a winning racer). In this program - the third in a four-part Privcap series on private equity success in the consumer sector – McCabe is joined by Michael J. Grossman, Principal at McGladrey, and Timothy Mayhew, Managing Director at Fenway Partners, for a broad ranging discussing on extracting value, no matter where a product is in its lifecycle. This is the third segment in a four part series. The first segment is "Investing in Consumer Success." The second segement in the series is "How Fenway Saw Success With 1-800 CONTACTS." The program also includes an expert Q8A with Michael J. Grossman of McGladrey, the sponsor of this video series. Registered users of Privcap may access this 11-minute, chaptered video program, full transcript, audio-only version, as well as Privcap’s entire archive of thought-leadership content. Register here – it’s free and quick
