Summary: How do you sell more in a recession? Even though a recession is symptomatic of a diminished desire among consumers and businesses to spend money, you can’t convince them to buy whatever it is you are offering: You just have to work harder and smarter at it. In this episode, Ian talks to Dominic Rubino, Vancouver-based sales and management trainer and CEO of FocalPoint Business Coaching, about smart selling strategies for recessionary times.
