Summary: You have to spend money to make money is an adage most entrepreneurs would agree with until the economy tanks. When recession hits, managers across the business spectrum begin to question the value of any investments that don’t benefit the bottom line in the short term. But by doing so, they could be sacrificing the long term competitiveness of their companies and maybe even diminishing their long term fortunes. In this episode, Ian talks to Mark Wardell, founder and President of Wardell Professional Development, about the best strategic investments businesses can make in a recession.
