People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

Summary: Rohit Bhargava, author and social media strategist, thinks business books need to be useful--to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story.