Summary: The New Mexico Book Association is an organization that extends membership to anyone involved with the book industry in that state. Last summer, during our visit to Santa Fe, we spoke with the Association’s president, Richard Harris. In this 2-minute video, Harris explains how organizations like the NMBA are a boon to self-publishers and small publishers. He uses Sankara Saranama’s book God Without Religion as an example of a successful title that came about because of the Association’s network. Harris also compares the opportunities for contemporary self-publishers to the limited capabilities of the past. Watch the video to hear his simple rule that small publishers must follow to be as successful as big publishing houses.
