Summary: Listrak, a leading provider of email marketing solutions, has put together the following guide to email marketing metrics, including clickstream data, geo-tracking reports, visual overlays, heatmaps, and graphing tools, which will help marketers understand how recipients are using their email campaigns. After all, knowing the overall percentage of recipients who clicked on your email is important, but knowing what action they took on the landing page, and being able to identify a geographic location that has generated a higher concentration of clicks, and visually representing statistics across multiple campaigns, gives you even greater insight into your subscriber base.
