Summary: Stranova Strategic Edge Vol. 14, published October 18, 2006. "The Process Advantage". We’ve heard so much about the latest gadgets, new business forms, and the concept of “disruptive technology”, that many of us have missed the most significant of all categories of strategic innovation: those in which customers are given the opportunity to change the way they used to do something in a profound and different way. In our latest episode, learn how and why this approach to innovation can be in fact the most transformative of all strategies -- by exploring examples from Toys ‘R Us ® to Intuit’s Turbo Tax ® to Apple’s iTunes ®.
