Summary: It is widely cited that verbal communication makes up only 7% of a total message during a conversation. That is, 93% percent of the meaning within the conversation comes from outside the words that we use. These non-verbal aspects of communication include gestures, posture, intonation, and facial expressions. It turns out the concrete language is by far the least important factor in our interpretation and understanding of what the other person saying. A similar phenomenon happens in organizations. Consider that the equivalent to verbal communication in organizations are the formal words that come to employees in the form of official documents: values and mission statements, strategy, policies, newsletters, websites, announcements, press releases, and other communication devices. The rest of internal communication comes from everything else employees experience. Similar to a conversation, the vast majority of meaning and understanding is generated by “non-verbal” communication. Tune in to hear where to look for “non-verbal” communication cues in your organization.
