Summary: Going green has never been more popular, especially now that a new U.S. administration is set to push the environment to the forefront of its agenda. Many businesses have already taken the lead by voluntarily implementing environmental programs, many of which focus on information technology (IT), particularly when it comes to cutting down on energy consumption. In the future, though, companies that have based policies on incremental or cosmetic changes run the risk of either playing catch up or going out of business. By contrast, those companies that adopt a more structured approach to deploying and managing their green technologies will be in the best position to capitalize on what's being called the next wave of green IT. As surfers know, it's much better to be riding a wave than to be rolled over by it. Highlights: - What do you see as the next wave in green IT? What's been termed the first iteration of green technology? - How can all units and functions of an organization be brought in to support sustainability programs? - Companies may have already taken internal steps to improve processes and cut waste, but if they're going to take that giant leap forward they will have to look to the development of new green technologies. What kinds of technologies will help companies make that leap? - Green IT solutions can be both far-reaching and expensive. How can companies undertake these solutions, especially during a severe downturn when they're trying to rein in costs? Guests: Lynda Pak, director, Deloitte Consulting LLP John Winstanley, associate partner, Deloitte MCS Ltd
