Summary: Your customers are becoming harder and harder to reach. TV? They’re watching two hours less a day and skipping the ads with TiVos Newspapers? Circulation is dropping And the internet ? They’ve learned to ignore the banner ads Your most desirable customers are isolating themselves from advertising. SO HOW DO YOU REACH THEM? According to Forrester Research -- the answer is “the same way we just reached you” – podcasting. Your customers are listening to Sue Morem’s “professional edge” podcast because she gives them the edge in the one activity that takes up most of their week – their job. Sue is a career expert and best selling author and has thousands of loyal fans. Sue’s podcast isn’t background music you can ignore. Her listeners want to learn, so they pay attention. And when your ad runs near the beginning of her show, they’re going to listen to it because it’s about something they’re interested in. And when they’re interested, it’s no longer an ad… it’s desirable content…. Just like Sue’s advice. Sue is very good. Podcasting is very cool. Make them both work for you. Sponsor Sue Morem’s Professional Edge Podcast today. For more information email sue@suemorem.com
