Summary: If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why storytelling matters. You can listen to the podcast now with the player above or download it to listen later. Or subscribe to this podcast in iTunes using the link at the top of this page. Here are the shownotes: 00:01 Introduction and welcome 00:44 Yes, I’m experimenting with Google+ 01:00 Storytelling experiences at the IABC world conference in San Diego, including a visit to the USS Midway (blog post) 02:45 Great storytellers at the IABC conference, including Jonah Lehrer 03:55 Nancy Duarte, author of Resonate, spoke about storytelling in presentations; link to Shel Holtz presentation on Your Company Must Become a Media Company; link to Digital Storytelling presentation at IABC world conference by Donna Papacosta 04:27 Storytelling is one of the best ways for organizational communicators to actually reach people and get their point across 05:09 The human brain is hard-wired for stories 05:55 Stories must have a point, but you don’t have to start at the beginning 06:15 For storytelling to be successful, your organization and its products don’t have to be fun or sexy 06:40 Future episodes of Trafcom News Podcast will talk about the HOW of organizational storytelling 06:48 There is no excuse for not sharing stories. In Social Marketing to the Business Customer, Eric Schwartzman and Paul Gillin tell us about Indium Corporation, a company that makes solder paste, successfully using stories to talk to customers and to generate leads and sales. 07:00 Benefits of storytelling in organizations 08:30 Free teleseminar on Take Your Podcast to the Next Level, July 14; register now 09:18 Your comments are welcome; where to send comments. Email: donna AT trafcom DOT com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from Music Alley.
