Summary: Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable. Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David is known throughout the Internet Marketing Community as one of the world's leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David's website at: www.davidbullock.com
