Summary: In this episode of The Small Business Marketing Show I walk you through how to identify your ideal prospects. Download the MP3 In this episode of The Small Business Marketing Show... Why is it important to identify your ideal prospect? What is an "Ideal Prospect"? A simple way to identify your ideal prospect? Questions to ask to help you zero in on the perfect prospect for your business. What to do if you sell to multiple types of customers. Take Action Answer these questions to help you identify your ideal prospects: Who do you work best with? Do they have an urgent pain or an irrational passion and are they aware of it and looking for an answer? What keeps them up at night? What is their level of knowledge or expertise related to what you offer? What are their values? What Do You Think? Are you zeroed-in on your ideal prospects or are you trying to sell to everyone? Share your thoughts in the comments below.
