Summary: Have you ever experienced a “dip” in your business? In my work as a small business marketing consultant I see businesses in every stage of growth (and decline). Most come to me when they need to improve sales and get more clients in the door. Often they are going through what author Seth Godin calls “The Dip.” In his book of the same title Godin describes the decision of perseverance vs. strategic quitting. From my own experience it is one of the most difficult decisions that you and I as business leaders ever make. It presents itself as an obstacle (or series of obstacles). You as the leader must decide if you can and should...
