Anne Holland, founder of MarketingSherpa -- B2B Lead Generation: 7 Tips from MarketingSherpa -- Modern B2B Marketing -- Marketo

Summary: Anne Holland, founder of MarketingSherpa, discusses key findings from their new B-to-B Lead Generation Handbook, including search engine marketing, whether to put your content behind registration barriers, and lead nurturing and lead quality. Modern B2B Marketing podcast, Episode 8.