B2B Marketing Best Practices Part 2 - Fireside Chat with MarketingSherpa's Anne Holland -- Modern B2B Marketing -- Marketo

Summary: In Part 2 of our three part series based on MarketingSherpa's new B-to-B Lead Generation Handbook, Jon Miller sits down for a "fireside chat" with their founder, Anne Holland, to discuss how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accountability; and appealing to C-level executives. Modern B2B Marketing podcast, Episode 9.