Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: Investing in a commodity business like contact lenses means there’s little room for error. Avoiding missteps means maintaining a laser focus, something that Fenway Partners Timothy Mayhew learned when investing in direct-to-consumer business 1-800-Contacts. Fenway understood that, in the end, the company was a customer service business—they outsourced manufacturing, enhanced the web site and mobile application, and partnered with Wal-Mart. 20/20 vision, indeed. In this program - the second in a four-part Privcap series on private equity success in the consumer sector – Mayhew is joined by Michael J. Grossman, Principal at McGladrey, and Joan McCabe, and the trio discuss how to address the evolving needs of the American consumer, and how online and bricks-and-mortar success need not be mutually exclusive. The program also includes an expert Q8A with Michael J. Grossman of McGladrey, the sponsor of this video series. Registered users of Privcap may access this 12-minute, chaptered video program, full transcript, audio-only version, as well as Privcap’s entire archive of thought-leadership content. Register here – it’s free and quick.
