Summary: (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Frictionless customer acquisition and conversion * Don't make customers think * Two-sided market place problems * Is texting an undervalued social platform? * Social media considerations * Is SEO dying? * Starting a brand from the ground up * Facebook ads and targeted interests * Targeting social media influencers * Customer interaction is a company's brand * Thought leadership * Banner advertising Press the 'PLAY' button to listen to Entrepreneur Addiction 8: Frictionless Acquisition Cool Voice Guy: Fueling your business success, this is the entrepreneur addiction podcast, breaking the small business loan news you need if you obsess about your company. Heard exclusively on Lendio.com. And now here are our your hosts: Brock Blake, Dan Bischoff and Patrick Wiscombe. Patrick: This podcast is sponsored by Lendio.com, the online source you need to find the right business financing to grow your company. So, check them out: Lendio.com, to get your business growing right now. It’s the entrepreneur addiction podcast episode number eight. My name is Patrick Wiscombe. Joining us in studio, in the palatial studios that is PatrickWiscombe.com and Lendio.com. We got Dan Bischoff, director of communications here at Lendio.com. It’s always good to see you. Dan: You too. Patrick: And coming to us via Skype, it sounds like she’s right in studio with us, Cydni Tetro with SocialPlayz.com and her business partner Chris Knusden, who is also at socialplayz. Guys, it’s nice to meet you. Chris: Nice to meet you. How are you doing? Cydni: Yeah, it’s great to be here. Patrick: Alright, let’s get right to it. I’m going to assume that there are people in our audience… by the way, we crossed thirty six thousand listeners. Dan: That’s pretty good. Cydni: That’s awesome. Chris: Congratulations. Patrick: Yeah, just this past week I started adding up everything, and I was like, “Woa! Man! 36 thousand! That alright.” Dan: That’s awesome. Patrick: Anyway, let’s talk about SocialPlayz. Chris, let’s go to you first. What is SocialPlayz? Chris: Yeah, sure. SocialPlayz is a consultancy that’s based right here in Salt Lake City and focuses mainly on helping companies, specifically we mainly really focus on technology companies, on issue related to user acquisitions. So, we have a lot of companies that are coming to us and saying, “Hey, we have a product. We need to develop it. Or, we need to validate it. Or we’re just taking it out to market right now. And we really don’t have a ‘go to market’ strategy. So, we need you to help us put together a go to market strategy and how we’re going to go out and reach our market. And then we need you to help us execute on those strategies.” So, that’s really what we’re about. It’s that simple. It’s mainly user acquisition. So, on the acquisition side, a lot of the different strategies we’re employing are mainly related to social, but also incorporate a lot of search, and then some traditional aspects as well. Patrick: So, in translation: you guys are marketing geniuses? Chris: Well, Cydni is. I don’t know about me. Patrick: (laughter) Cydni: Whatever. Patrick: Hey, Cydni, where are you this morning? Cydni joining us from Skype and also from SocialPlayz, where are you this morning? Cydni: That’s right. I’m actually back in Utah. I just flew in last night. Patrick: Okay, so you’ve got a little, I won’t say jet lag, but you’re feeling… it’s probably nice to be back on the ground? Cydni: It is nice. My travel has been a little crazy lately. Dan: Were you at Disney? Cydni: Yep. I was at Disney in Orlando. We had a big test that we’re running down in downtown Disney,
