Summary: (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Pat Parkinson - Director of Public Relations at PRMarketing.com (http://prmarketing.com) * Getting your business in the local media for free * The state of local media * Reporters and local personalities want new content * Localizing national news for your business * Create your media opportunities with goats in the office * The value of local media * Your company has to be media savvy * Get a relationship going with influential bloggers * Traditional journalism may be losing the online battle but it's still the most credible source. * How do you know if you have a newsworthy topic? * Don't be afraid to have a controversial story angle Press the 'PLAY' button to listen to Entrepreneur Addiction 24: Free Local Media Coverage - Part 1
