Softpress's Freeway Pro: Software Strategy for the Niche Player, with Ian Schray, Softpress Systems Ltd.

Summary: "Softpress's Freeway Pro: Software Strategy for the Niche Player," with Ian Schray, U.S. Marketing Manager of Softpress Systems, Ltd. major player and a scattering of smaller players scrambling for their own piece of the market. One company that has found a way to rise above it all is Softpress Systems Ltd. of England with their flagship web design product, Freeway Pro. This product, which evolved from an earlier page layout product for Apple’s Mac computer line, has grown into a strong competitor through a combination of continuous innovation, strong attention to strategic partnerships, and careful attention to the needs of the fanatical Mac user community. Learn how Softpress Systems made this happen and how their string of strategic innovation continues with their latest release, Freeway Pro 5, from Softpress’s U.S. Marketing Manager, Mr. Ian Schray.