Summary: This is Michael Hyatt. He's the chairman and CEO of Thomas Nelson Publishing in Nashville. He's also among the very best blogging corporate leaders. He's also an accomplished contributor to the Twitter stream. In today's show I reference this post from his blog - Using Email Templates To Say "No" With Grace.* * I confess I purposefully misled you in today's show about this post, but click PLAY and you'll be shocked once I tell you why I misled you. The post got lots of attention the day I recorded today's show - Saturday, November 27, 2010. You should subscribe to his blog. You should follow him on Twitter. You will learn about the proper use of social media by observing what he does - and more importantly, by what he does NOT do. Here's a sampling of his most recent blog post titles: - Clear Your Desk, Clear Your Mind - I Thank, Therefore, I Am - Why You Must Confront Seemingly Indispensable But Disrespectful Team Members - The Easiest Way To Overcome Bad Habits - How To Set Up A Vanity URL Shortener For Hootsuite What do these blog posts have to do with selling you books published by Thomas Nelson? Well, that's precisely the point of today's show. It's the social media marketing mistake you must avoid. Here are the blogging guidelines for Thomas Nelson Publishing. You may find these helpful as you develop your own guidelines. Right Click Here To Download The Audio
