Summary: When Web logs first got going, they resembled personal diaries more than anything else. Now that blogs have morphed into high art and commerce, we decided to seek out Nick Wilson, co-owner of the professional bloggers’ home Performancing.com, to explain the dos and don’ts of this exciting world. Join us as Nick discusses: * What types of blogs populate the Web * Whether you have to be a good writer to produce an effective blog * What makes a blog compelling * Why most blogs fail at community building and why community is so important * How monetizing a blog led to fascinating discussions within his community * How paid advertising has worked for him as a means of attracting readers * How blogging may evolve
