Summary: In episode 3 of "How Not to Run an Online Bookstore," Paula explains sadly how they financed their ill-fated store and reveals: * Why it's so hard for startups to get bank loans * Why it's so hard for retail businesses to get angel or venture funding * Why she didn't go for a small business loan from the U.S. government * Why she couldn't depend on sales revenue to finance her business * How she ended up financing her store Join Paula for this multi-part series that will be aired a little at a time. And for heaven's sake, don't do what she did!
