Summary: Guest: David Spark, Spark Media Solutions When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences. Additionally, marketers are beginning to take a more journalistic approach to storytelling in an effort to create non-partisan content that targets influencers. And this is just one of the ways to go about finding these influencers and creating meaningful relationships with them. Join host Mike O’Toole along with guest David Spark of Spark Media Solutions as they discuss this topic and offer suggestions for marketers.
