Summary: “Are you actually planning to turn a national palace into a private business school?” a shocked French official asked of Olivier Giscard d’Estaing some 50 years ago when one of the key founders of INSEAD asked permission to use the Chateau of Fontainebleau as a home base for the school. “No,” replied Giscard d’Estaing. “We are talking about the art of management, which will attract Europe’s business elites to France.”
