Going Green: Coaching for Social Responsibility




Insight On Coaching show

Summary: In today's socially-responsible world, a business must maintain ethical, accountable principles in order to be successful. But the number of large companies that have embraced sustainability as a core business strategy remains small - no more than a dozen of the Fortune 500, if that, according to an article last year by CNN/Money. Today, going green has become the catch phrase of corporate America, illustrating a voluntary, conscientious stance to go above and beyond what is required by law. Even global giants on Wall Street, from Wal-Mart to HP, are seeing cost savings and other benefits from going green. Our show explores the green movement further, highlighting the role coaches are playing in driving social responsibility initiatives within organizations.