Summary: Women make over 80% of family household buying decisions and control the majority of wealth in the United States. Even when they are not the primary decision maker they have veto power that could result in you losing a sale. In this radio interview, Kathleen Burns Kingsbury, wealth psychology expert, author and founder of KBK Wealth Connection will talk about how to tap into the mindset of the affluent consumer, how to market and sell to women and how to avoid common mistakes such as stereotyping your female clients or turning your product pink!
