Summary: Sales Wisdom from the Legendary J Douglas Edward: "Reduce it to the Ridiculous! One of the most influential figures in the sales world, Ben Gay III, met and worked with renowned salespeople, including the greatest Master Closer he ever worked with, James H. Rucker, Jr., J. Douglas Edwards, Fred Herman, Earl Nightingale, Zig Ziglar, Bill Dempsey, and Ray Considine, among others. And according to Ben, simplicity is the key to success as evidenced by the famous phrase "Reduce it to the Ridiculous" is a game-changer when it comes to closing sales! What does it mean? It's all about breaking down complex propositions into easily digestible and relatable terms. By simplifying your pitch, you make it crystal clear for your prospects to understand the value of your product/service. So, if you're serious about honing your sales prowess, make sure to check out "The Closers Parts 1 and 2" by Ben Gay III. Combine the wisdom of J Douglas Edward's "Reduce it to the Ridiculous" and the insights from Ben Gay III's books, and you'll be well on your way to sales success! Add these books to your entreprenurial library here. Find Your Partner In Success Radio anywhere you consume your favorite podcasts and we are very easy to find on the internet! Just look for Ben Gay III and Denise Griffitts.
