Summary: Here's How To Show Your Benefits: The Closers Pt 2, page 131. In this chapter, Ben Gay III continually emphasizes the vital role of showcasing the benefits of your product or service. Yet, a letter from a newcomer to sales raises a crucial question: "How do I effectively convey my product's benefits? Should I follow a specific format or simply present them like a checklist?" An astute inquiry! For direct insights from Ben himself, make sure to tune in to our podcast each Wednesday. Find us on the web: Your Office On The Web | Your Partner In Success Radio Ben Gay III LinkedIn | The Closers Books
