Summary: On today's show, we are diving back into Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 2 with my guests John Lenker and Kevin deLaplante -- two visionaries who embody the belief that great ideas are humanity's most powerful resource. In our last episode, 'Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 1' we delved into the dynamic world of marketing as we explored innovative strategies in brand communication and marketing. Kevin's insights, drawn from his academic background in philosophy, added a unique perspective to our discussion on brand strategy and marketing research. Meanwhile, John, an expert in brand communication, shared his approach to creating meaningful audience connections. Together, they unraveled the profound impact of motivations and values on shaping cutting-edge marketing practices. If you missed it, you definitely want to catch up on this enlightening conversation! Listen here. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram
