Mattering in Business by Innovating Customer Outcomes

Summary: Winning in today’s business market means moving beyond being innovative and becoming transformative. The secret? Innovate customer outcomes (not products or services) that provide category-creating solutions that transform and expand markets. Achieve this leadership framework by building a game-changing innovation strategy, innovate to win, and retool your organization. Create this powerful engine and you not only meaningfully impact your customer but also fortify your bottom line. <br><br>Working on Purpose is broadcast live Tuesdays at 6PM ET.<br><br>Working on Purpose TV Show is viewed on Talk 4 TV (<a href="http://www.talk4tv.com" rel="noopener">www.talk4tv.com</a>).<br><br>Working on Purpose Radio Show is broadcast on W4CY Radio (<a href="http://www.w4cy.com" rel="noopener">www.w4cy.com</a>) part of Talk 4 Radio (<a href="http://www.talk4radio.com" rel="noopener">www.talk4radio.com</a>) on the Talk 4 Media Network (<a href="http://www.talk4media.com" rel="noopener">www.talk4media.com</a>). <br><br>Working on Purpose Podcast is also available on Talk 4 Podcasting (<a href="http://www.talk4podcasting.com" rel="noopener">www.talk4podcasting.com</a>), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.