243 – A retail marketing case study in which David gives Goliath a real going over!

Summary: We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.