Summary: In the chapter titled "Sales Infiltration" from Ben Gay III's book, "The Closers Pt 2," he discusses effective strategies for penetrating new territories and making sales. Key points include: Building rapport and trust with potential clients.Thoroughly researching the target market to understand their needs.Developing a unique selling proposition (USP) to differentiate from competitors.Leveraging referrals and personal recommendations.Being persistent and resilient in the face of rejection.Networking and attending industry events to build relationships.Adopting a problem-solving mindset to position as a trusted advisor. By implementing these strategies, salespeople can successfully infiltrate new markets and drive sales. Connect with Denise Griffitts | Buy The Closers Books
