Summary: Vote for us on the SaaS Podcast Awards! Jordan and Brian are back with new podcasting gear and set-ups. Today’s topics cover a little bit of everything: from making quality content, to morale boosting Zoom meeting activities. They are also talking about Jordan’s experience working with Shopify, Brian’s 2021 goals for consistency, as well as a surprise nomination, onboarding and conversion, marketing and tracking, and niche podcasting. [tweetthis]“If you keep hammering on a topic that resonates with people, stuff still sits on the internet and attracts people.” - Brian [/tweetthis] Here are today’s conversation points: Making quality contentFriday snapshots, Spotify Wrapped Year in ReviewBlack Friday and Cyber Monday wrap-upShopify checkouts, quirks, and limitationsNomination for bootstrapper podcastsProcessKit onboarding and the core of the productHow to change from conversion to paid?MarketingMarketing and tracking from two different sourcesPaypal, what?!Focusing your marketing efforts; niching downGoals for 2021: consistencyPodcasting in a niche versus having a wide audience [tweetthis]“When you’re selling in an app store but you have your own website, there is a big disconnect on tracking.” - Jordan [/tweetthis] Resources: Microconf: SaaS Podcast Awards SunriseKPI Productize Audience Ops ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.
