Summary: Introduction: Do you work with a full-service accounting and admin company? How do you create markers on your business’s path to success? What unique marketing platforms and ideas do you use? Brian and Jordan are back behind the mic, during this horrendous heatwave. Today’s topics range from admin and accounting tasks they would rather avoid, their very professional podcasting process, Rally’s current markers and goals, and Brian’s exciting marketing ideas. If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here “Something didn’t sit right. It wasn’t ambitious enough. We need to challenge ourselves more.” – Jordan Powered By the Tweet This PluginTweet This Here are today’s conversation points: Forming a new corporation with ZipMessageThe need for full-service accounting/adminOur “professional” podcasting processListening back on episodes to help sharpen your gutRally’s current markersDo we have what we need to raise money?Working backwards from and mapping out the goal and markersHow to project numbers at this stageCreating a safe space to make mistakes, changing your mind, and getting appropriate push-back Marketing ideas and promotionThe Shipped Podcast (using ZipMessage)Testing audiences and different marketing platformsPodcast sponsorships: targeting small podcastsYouTube advertisingAlternative free trial program “Let’s not think of the worst case scenario but the realistic scenario.” – Brian Powered By the Tweet This PluginTweet This
