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Summary: Jordan talks defining their category and stepping back into the sales demo seat. Brian launched a community strategy while big product plans are underway in Q4. If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here. “The single, most important element was… record your demos.” – Jordan Powered By the Tweet This PluginTweet This Here are today’s conversation points: NoSnowTinyConf RecapResidual issues that arise after raising fundsRally updatesLaunch of Coach Club and Coach Club DigestTreating marketing as a productTeam updates, accountability, and weekly stand-ups “[I love] approaching marketing like its a product in itself.” – Brian Powered By the Tweet This PluginTweet This Resources: Coach Club Brian on Twitter Jordan on Twitter  ZipMessage Rally As always, thanks for tuning in. Head here to leave a review on iTunes.