ChatGPT comes for digital advertisers and publishers




Marketplace show

Summary: <p>Today, Microsoft unveiled how it will incorporate ChatGPT’s generative AI tech into its search engine, Bing. That could spell trouble for publishers and content creators, as well as the advertisers that rely on searches and page views. We’ll examine some of the potential impacts and pitfalls. Also on the program: A strong dollar spurs imports, accounting has a personnel problem and the class of NASA astronauts that diversified space travel.</p> <p><em>Need some Econ 101? <a class="c-link" href="https://cloud.connect.americanpublicmedia.org/marketplace-crash-course" target="_blank" rel="noopener noreferrer" data-stringify-link="https://cloud.connect.americanpublicmedia.org/marketplace-crash-course" data-sk="tooltip_parent" data-remove-tab-index="true">Sign up for our Marketplace Crash Course</a> and get weekly lessons to complete at your own pace!</em></p>